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Our Digital Strategy
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The Digital Strategy forms part of the stronger pillar in the JV 2030 strategy.
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Our Digital agenda objectives and principles
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- Leverage parent companies’ capabilities.
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- Creating a competitive advantage on Insights, Marketing & R&D powered by data and enhanced by AI.
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- Enable and deliver system productivities.
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To become Stronger and Faster we have recruited the JV Digital team
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Monica Perez
Team Lead
Leads digital projects, manages team, ensures initiative alignment
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Chris Terry
Data Analyst
Cross-functional data specialist supporting Data & Analytics initiatives.
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Andre Rozinkin
Data Integration Lead
Responsible for data harmonization, integration, automation, and cycle time optimization.
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Justin Varilek
Project Manager
Leads execution of approved projects, Jaguar and Green Lantern.
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Adit Rao
JV Help Desk
Here to help you with IT support, tool access and Cyber Security. Provides the connection with our Parent Companies.
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Current Projects
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LSDI SAP –
Go Live Oct 2025
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Project Jaguar:
Finance Consolidation & Automation
H1 2026
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Project Green Lantern: Sell Out one source of truth.
H1 2026
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NA Mosaic Assessment
Q4 2025
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Next Steps
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- Marketing: Prioritize high-impact pilots by funnel stage; key learnings to inform strategy in Q1 2026.
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- Insights: Accelerate growth through a scientific digital model; advance AI capabilities and unlock PC data access to drive unmissable brand superiority.
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- North America: Assess and activate PBNA’s digital capabilities for the JV; targeted training and investment to unlock scalable growth and capabilities.
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AI in Motion in Insights: Elevating Every Step
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We’re proud to be levelling up with cutting-edge AI tools from both parent companies — and introducing new ones — accelerating our speed, sharpening our precision, and amplifying our impact across everything we do.
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This is a continuing journey, building on the strong foundation we’ve already laid with AI.
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Below are some of the powerful tools we’re using in insights for innovation that are driving real impact across the business:
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Sharper Concepts and Future-Focused Trends
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Blackswan’s AI transforms real-time cultural and consumer data into powerful foresight—helping us spot emerging trends and growth opportunities in ingredients, products, and benefits. This means smarter innovation and a sharper edge in the market. It’s also proving invaluable in concept optimisation across diverse markets, driving real impact in our innovation projects and helping us stay ahead of the curve.
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Powered by BlackSwan
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Agile Testing and Product Optimisation in Real Time
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AI-powered Zappi transforms raw data into instant, business-ready stories with clear conclusions and contex.
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The result: faster insights, smarter innovation, and stronge
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ROI that keeps us ahead of competitors.
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Powered by ADA Zappi
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Real Consumer Stories, instantly translated into Insights
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Capturing large-scale, open-ended consumer feedback fast – using AI-powered analysis that delivers instant insights. From live interviews to auto-generated showreels, we can transcribe, summarize, and and ask direct business questions, helping us turn real voices into real impact.
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Powered by VoxPopMe
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Faster, Smarter Ideation and Platform Development
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Supercharging ideation by using AI to rapidly generate, refine, and evolve ideas. This helps us move from inspiration to fully developed concepts – faster. With built-in sizing and evaluation, we can scale the strongest platforms with confidence and speed.
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Powered By One Strategy Studio
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And coming soon, a FREE pilot to bring AI into Stravito!
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To learn more, reach out to Lenina Lotufo
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Have you already used TeaScape?
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TeaScape provides real-time updates on the latest global beverage product launches, trending flavours, and key claims. Developed in-house by the GCC team, it’s a powerful tool for staying ahead of market shifts and consumer preferences.
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Missed the training? CLICK HERE to watch it or reach out to Karan Sheth
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Win Prizes by Using Stravito!
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The Stravito Engagement Challenge is now live! Use Stravito as much as you can — the more you explore, the better your chances to win exciting prizes.
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Challenge runs from now until 30th November. Let’s go!
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Stravito makes our work much easier and efficient - in one place you find the latest trends, consumer insights, and strategies all in one place. Over 140 colleagues are already using it, with more people joining every month.
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Today’s Top Performers – well done and keep going!
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Not on Stravito yet? Get access today and start making your job simpler and smarter! Reach out to Lenina or Cameron for more details.
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Global Systems Manufacturing
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As featured in our last newsletter, Global Manufacturing Analytics (GMA) is the JV’s go-to-tool for supply chain benchmarking. It helps you compare SKUs across geographies to spot opportunities in productivity, performance and sustainability.
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AMESA & APAC now live in Tea Cockpit!
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NA System Reporting
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Cockpit 3.0 is your go-to hub for North America System Data, providing comprehensive insights into sell-out performance and system financials – right down to the customer and pack level.
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CLICK HERE to request access
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