Aldwych House, Midtown, London

Indent built on the existing brand identity and by pushing it further helped to promote this impressively refurbished London landmark in Aldwych, as part of a dynamic re-generation of this vibrant eclectic Midtown destination. A unique brochure design (book) was created in keeping with the brand, where interesting binding and foiling techniques were used to inspire and surprise, presented in its own bespoke case.

Indent also created a new mobile/tablet friendly web design, along with an Aldwych app design, and a unique space invaders game to help gather interest ahead of the official launch.