Neon, Basingstoke

Neon – Named by Indent – is a 45,000 sq ft office building under construction in Basingstoke. Having created the brand identity Indent produced marketing materials to highlight the selling points of the building before its completion.

Basingstoke and Deane council asked Indent to build a fully responsive website – which hosted a promotional video – along with a pre-completion brochure.

To help advertise Neon a set of unusual mailers were sent out complimenting the brochure design. Indent also created a supporting HTML campaign for further promotion.